Barwon Tennis Strategy 2024 – 2034

In 2015, the G21 Tennis Strategy was developed to provide strategic direction for facility planning for the Barwon Region. Since this time, the region and the tennis industry has evolved and grown considerably. Geelong has continued its emergence as one of Australia’s major cities by attracting major employers to the regions, improved transport links between Geelong and Melbourne, and an increasingly appealing lifestyle option.  The Barwon Tennis Strategy 2024 has been designed to provide a blueprint for growth to all stakeholders who have a vested interest in seeing tennis thrive; in particular Tennis Victoria, local tennis clubs and associations, residents and local government.  From a tennis perspective, Tennis Victoria (and Tennis Australia) have invested considerably in its data and analytics capability, and have made advances in better understanding of the club network and how it performs. This coupled with unique insight into the local area demand for tennis (beyond just membership), provides the sport with the critical insight to determine now and into the future how best to serve each community with a bespoke, tailored offer.