The creative industries are flourishing in the G21 region which is home to an increasing number of artists, performers, designers, musicians and content creators.
Development of first-class infrastructure and resources will enable the creative economy to thrive and support Geelong’s status as a UNESCO City of Design.
As a significant site for gathering, belonging and storytelling for the Wadawurrung and Eastern Maar people, it is important that First Nation culture is embedded through all cultural precincts.
Geelong Arts Centre – stage 3
The new cultural precinct is taking shape. Geelong Arts Centre requires a final tranche of investment to meet the masterplan design. The centre is expected to generate more than $30 million a year in Gross Regional Product when completed.
Geelong Gallery upgrade
Geelong Gallery is respected as one of Australia’s leading – and oldest – regional galleries. Prior to COVID, it enjoyed strong growth, with visitor numbers tripling over the previous five years.
As host of the 2017 and 2018 Archibald Prize, the Gallery attracted nearly 280,000 visitors. The economic benefit to the city over the two years was $14 million.
Constrained by a small exhibition space, expansion of the Gallery into the Geelong Town Hall would enable it to host up to 200,000 visitors a year.
Surf Coast Cultural Facility and Library
The Surf Coast Cultural Facility and Library will comprise an all-in-one library, arts facility, Australian National Surfing Museum and Visitor Information Centre.
The existing building is too small to accommodate the rapidly expanding population.
National Wool Museum – 30 year vision
The National Wool Museum is being transformed into a ‘museum of the future’ which will honour the extraordinary story of the region’s manufacturing and industrial impact on global markets, and offer a vibrant centre to showcase the region’s rich and growing creative industries.
Bellarine Potato Shed expansion
Since 2001, the Potato Shed has been a highly utilised and well-loved arts and cultural centre servicing the fast-growing community of the Bellarine and visitors to the region. With rapid population growth, the venue is in high demand and overdue for expansion and redevelopment.
What G21 wants
- $14.3 million towards Stage 3 of the Geelong Arts Centre to fully realise the masterplan.
- $90 million for Geelong Gallery expansion into Geelong City Hall.
- $30 million for the Surf Coast Cultural Facility and Library (Stage 1).
- $100,000 for a business case to redevelop the National Wool Museum.
- $100,000 for a business case to redevelop the Potato Shed – Multi Arts Facility.
A commitment to embed GROW training, employment and procurement principles in all government projects within the region.